HeyGen Influencer Campaigns
I led the end-to-end management of influencer campaigns across Instagram, TikTok, X, and LinkedIn, coordinating with 50+ creators simultaneously for key product launches.
This included:
-
Identifying and vetting aligned creators
-
Leading outreach and negotiations
-
Drafting platform-specific creative briefs and sample content
-
Managing contracts and approvals
-
Ensuring timely delivery and brand alignment across all touchpoints
The most recent campaign I managed generated 7.6 million impressions, significantly boosting brand visibility and engagement across multiple platforms.
UGC Communities
At HeyGen, I built and scaled two strategic UGC communities from the ground up, totaling over 60 engaged creators.
Creative Partner Program: I launched and managed a scalable ambassador-style program targeting enthusiastic nano-creators. Participants were given free access and credits in exchange for lightweight but high-impact brand actions—such as commenting on our posts, tagging us in reels, and sharing branded IG stories—driving both social proof and organic reach.
HeyCreators: I initiated and grew an invite-only community for advanced AI creators producing high-quality, repostable content. This community became a reliable pipeline of brand-aligned content that consistently elevated our owned channels.
Influencer Dinner Event
While living in Washington, DC I worked under a founder of a CPG game called Bestie Banter. I helped put together an Influencer Dinner with 10 creators in the DMV.
I handled Influencer reachout, Sponsorship reachout, putting together the table decorations, evening itenairy and the giftbags.
